Monday, January 17, 2011

Swimming above a Modern City


As the world’s first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. Here’s a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The clever ad guys glued an arial view of a city’s skyscrapers to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday. Funny!

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